entrepreneurial shop will inevitably make some mistakes in the process, there are many common errors plagued many franchisees, they continue to consult hope can be resolved. Today Xiaobian on finishing a number of wrong ideas, I hope to give consumers professional guidance.
the first quality first: Die
that the quality is everything, the product features as the target group analysis. In the cafe, for example, many people think that coffee must be the best coffee, the equipment must be better. The opponent with 200 yuan a kilogram of beans, you will use 300 yuan a kilogram of coffee; coffee machine 20 thousand yuan opponent, you should use the coffee machine 30 thousand yuan! Come close at that moment, that the reason for my failure is good because of the quality of the coffee leads to no other store the failure of
Third: lack of planning
Case: choose to do catering, is that the industry threshold is low, the risk of small pressure, fast cash return. Because of this illusion, when we let down the business, resulting in the lack of planning, consumer groups, cash cycle, estimated turnover assessment, when the risk comes, be taken by surprise.
Fourth: the lack of understanding of the industry
position is not clear.
sixth: recommended location problem