catering industry is very large, now business brand is so huge, so that many investors make the right choice, which makes many entrepreneurs fret, so the restaurant chain should be how to choose correctly?
now catering enterprises competition is not directly to the product and the competition between the product performance, but in the form of brand competition. In other words, when consumers decide to dine, he often first decided to go to the hotel or restaurant to eat, and then decide what to eat; even when he first made the decision of what to eat, also must decide in what place to eat. Therefore, the choice of a good reputation and excellent brand image of the restaurant chain franchise business, is a necessary condition for success.
has a good reputation and excellent brand image of the restaurant chain franchise should have the following four basic characteristics: the content of technology more outstanding flavor and high radiation; large space and high social reputation; long communication history and more cultural connotation; good economic benefit and great society effect.
Third, the development history and development stage of the restaurant chain franchise.