shop, the fundamental point is the need for precise positioning. Many franchisees operating failure is not positioning. If you open cosmetics stores, then how should we position it? This question is worth discussing. This is related to the strength of your investment, market consumption and other factors, let’s take a look at it.
if a product, light has faced many technical advantages, as if fierce tigers rivals, the lack of accurate positioning, its core interests can convey to the target consumer group, it is difficult to market chain stimulation, the passive in the market is not hard to understand. Therefore, the positioning of the product is not allowed, itself is a defect, the positioning of the powerful and accurate or not, is related to the market value of the product.
then cosmetics stores to find their own position? We need to analyze from consumers, competitors and the brand itself in three aspects, on the basis of analytical results, can find out the brand positioning credible, and competitors to distinguish, to attract consumers in.
first, customer analysis, brand positioning to resonate with the brand positioning is only the difference is not enough, but also must be able to arouse the resonance of consumers, otherwise, the difference will lose value. To this end, it is necessary to analyze consumers.
two, self analysis, brand positioning to consider the appropriate self analysis is to find out whether the company has sufficient resources, strength and determination to achieve this positioning.
three, competitive analysis, brand positioning to form the difference analysis of competitors is to understand the competition positioning, brand positioning, brand positioning is to understand the purpose of choice and competition of different brands, ensure the different brand positioning, in order to make the communication activities in an effective way to stand out. The study shows that the differentiation or uniqueness of brand positioning is the best factor to predict the success of the new brand.
how to open a cosmetics store positioning, which is a major problem plagued many businesses. Many franchisees are because of the positioning problems lead to business failure, if you do not want to repeat it, just to learn about it, I hope these suggestions to help you, so that you can successfully carry out successful positioning, business.