The story behind the new destination portal of Istrian tourism

Posted On Nov 18 2020 by

first_imgToday, cooperation with various influencers is becoming increasingly important in the digital strategy, and the Tourist Board of Istria was the first to implement such a story, through the #ShareIstria project, which has been bringing influencers to its destination for four years. The website includes many service providers in tourism, and by clicking on one of the products, the website provides a handful of information all the way to the final information, which is direct contact with the provider. However, as new service providers are constantly appearing, and all those service providers that are not currently on the web, the Istria Tourist Board invites everyone to contact them and send information about the product or service in order to fit their offer into the new website. Specialized pages of the Tourist Board of Istria The main focus is no longer on b2b information, but exclusively on the user / tourists and the sale of experiences and stories. And as it is imperative today to follow new digital trends, the Tourist Board of the Istrian County has made a redesign of the website since 2019, which has undergone a total turnaround in the approach to the promotion of Istria as our main tourist destination. As I have already written about new website, now I bring a little more detail of how the whole project was conceived. Thus, in 2018, the website was visited by 1.251.852 (2% more than in the previous year) uniqe users, with a total of 1.929.724 sessions and 6.411.742 page views. The results of the campaign are more than excellent. Thus, over 3.81 billion impressions were generated, and an average of 43 million content impressions with the hashtag #ShareIstria on a daily basis during the campaign. The campaign had a reach of 384 million users (the year before 254 million), and the reach of content with the hashtag #ShareIstria on a daily basis during the campaign was 4.4 million. As I mentioned above, the new website is dedicated to the guest, so according to the development guidelines, the content on the page must arouse emotions in the visitor with the key goal of creating a desire to visit, and the primary focus of the page is on “storytelling”. in the charm of Istria. Also, the focus of the content is primarily visual, but shown through a structured “funnel” of visitors, and elements of a personalized approach are provided. The #ShareIstria project in 2019 introduces some innovations Thus, the #ShareIstria campaign in the 2018 edition brought 28 influencers to Istria, and included 8 weeks during which guests discovered Istria and its contents. Each author had the opportunity to publish posts about Istria on their social media profiles for a total of 21 days from arrival at the destination. But apart from reach, one of the most important factors is interaction. Thus, 3.8 million likes were achieved, and an average of 30.500 likes were created on the content with the hashtag #ShareIstria on a daily basis during the campaign, while the best interaction on a daily basis was 225.000 likes in one day.center_img As Denis Ivošević, director of the Istria Tourist Board, points out, the new digital platform unites all destinations in Istria and all products and experiences in Istria, not only through the web but also through the entire platform of social networks and channels (Instagram, Facebook, Twitter, YouTube channel, etc.) , and shows the offer of all tourist boards in Istria. “The website is designed and engineered in such a way that the user can access the information or get inspired both from top to bottom and vice versa. What does that mean? This means that if someone is looking for something in Rovinj, automatically through search engines comes to the destination page of Rovinj which is part of the destination of ancient Istria or vice versa, the user may be interested in Istria in general, so the user through interest filters ‘descends’ to Rovinj or gourmet information product. This is exactly what the digital strategy was intended to achieve. “ Ivošević points out and adds that the trend of increasing the number of users who access the destination portal from mobile devices continues. In the case of the mentioned website, 62% of users access it via mobile phones. “Users want to get the requested information quickly and efficiently, and precisely because of this fact, this new destination portal is designed to be ‘user friendly’ (faster, more intuitive and easier to access information) just for the growing number of users accessing from mobile devices.. ” Ivošević emphasizes. Web page www.istra.hr has long been positioned as the main online destination platform for Istrian tourism. And concrete figures speak for themselves. One of the novelties of the new website is definitely the category MyIstria, which serves as a travel planner. Thus, each article has the possibility to be marked and dragged into a kind of basket, thus obtaining a personalized planner. Also, there is a kind of aggregator that through the initial two options (Sport or leisure) leads further to different subcategories or style of discovering Istria. “Travel planner allows users to independently create a program (itinerary), save it and share it with friends, family… For some time now, the ‘chat’ option has been in function, through which the web user can communicate with agents in real time. contact center. In addition to the telephone, this is an additional option through which users can obtain information of interest from agents at any time. ” Ivošević points out. As they point out from the Tourist Board of Istria, the new destination portal is a centralized “online place of Istria”, ie a regional portal from which visually and content-wise harmonized local pages branch off. At the level of Istria, the site has the primary task of inspiring visitors to come to Istria (through strong and visually attractive media content – photo / video), while at the local level the primary task is information. The strategic goals of the new online platform are to position Istra.hr as a central place for inspiring users in the phase of daydreaming and deciding on choosing a vacation in Istria, and to position the site as an informative guide for users within the destination. Also, the goal is to provide a simple upsell of special offers and arrangements through the “affiliate” program and to ensure the standardization of content quality at the regional and local community level. As in previous years, the operational editing of the destination web portal and social networks is done by IRTA (Istrian Development Tourist Agency) on behalf of the Istria County Tourist Board, which leads and financed the development of a new destination portal based on the new Digital Strategy. For the new Share Istria campaign, Ivošević is also announcing some news, such as bringing in celebrity influencers. “For the new edition, we will bring to the destination successful and popular bloggers, photographers and travel writers, better known as travel influencers, with a simple goal: to promote Istria worldwide with the best tourism ambassadors of today. This year we will try to bring a few celebrity influencers who we will try to integrate into the daily life of our partners vin .winery, oilmen hoteliers, hunters, guides so that they experience the daily life of our people, to experience how much effort and knowledge and skills it takes to make one super product, which they promote with a photo and a mini text. In this way, we want to give added value to our producers, and influencers, to feel first-hand the effort and sacrifice invested to produce top quality. Given the complexity of the project, we will shorten the duration of the project depending on how many celebrity influencers we manage to hire”Ivošević pointed out. RELATED NEWS: “As the new destination portal was released online only on January 01.01, it will take a few more months for it to be optimized in all its parts. It is necessary to say that the creation of such a wide digital platform is an extremely complex job.”Ivošević concludes. Denis Ivošević, TZ Istra: The new website is designed and conceived in such a way that the user can access information or get inspired from top to bottom and vice versa.last_img read more


HBOR: Extended deadline for applying for working capital for SMEs in tourism

Posted On Nov 18 2020 by

first_imgAll requests with the corresponding prescribed documentation received as of this date will be put into regular processing and, in the case of a positive decision, will be approved under the existing conditions of the lending program, HBOR points out. HBOR has so far received 325 applications from small and medium-sized enterprises in tourism for loan approval under this program. We would like to remind you that the Ministry of Tourism has provided HRK 26 million to subsidize the interest rate of up to two percentage points for lending to liquidity of entrepreneurs in tourism activities under the COVID – 19 Measure, thus making up to HRK 600 million of favorable loans for jobs and liquidity.center_img Due to the great interest of entrepreneurs, and limited subsidy funds, HBOR will receive applications for loans under the Working capital program for SMEs in tourism (Measure COVID – 19) until June 5, 2020. last_img read more


Privates on parade

Posted On Oct 20 2020 by

first_imgWould you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.last_img


Preemployment card program helps boost financial inclusion: Director

Posted On Oct 19 2020 by

first_imgShe added that 76 percent of the recipients chose an e-wallet as their preferred means of receiving the incentive. Recent data also show that in total, there are around 4 million preemployment card recipients who have an e-wallet account.Recently, the government added e-wallet DANA as one of its partners in disbursing preemployment cash assistance to participants, alongside other platforms such as GoPay, OVO and LinkAja.“With the addition of DANA, we are giving the [preemployment card] recipients more e-wallet options to use as an incentive channel,” Denni said.With an economy contracting 5.32 percent year-on-year (yoy) in the second quarter, the government is confronted with job losses nationwide. Around 3.7 million individuals have lost their jobs so far this year due to the pandemic, according to data from the National Development Planning Agency (Bappenas), a number that is expected to hit around 10 million by the end of the year.With a budget of Rp 20 trillion (US$1.3 billion), the preemployment card program is aimed at combining social assistance with upskilling for people affected by the COVID-19 pandemic, including workers and small business owners. It offers monthly assistance of Rp 3.5 million for four months to cover training costs and cash benefits.Read also: Preemployment card program resumes, prioritizing pandemic-hit workersThe government is currently aiming to cover 5.6 million eligible preemployment recipients by October.Denni stated that the recipients of the program had been on target, with most being 18-35-year-olds, unemployed or working in the informal sector, and had not received any training prior.The committee’s recent survey also showed that 11 percent of the 1.2 million preemployment card program incentive recipients found a job after finishing the program, mostly as small and medium entrepreneurs.Indonesian E-commerce Association (IdEA) chairman Bima Laga said one of the most popular training topics among the government’s e-commerce partner for the program was entrepreneurship.“The use of e-commerce for the program also boosts financial and digital inclusivity as people have to board online platforms to join,” he said. (eyc) The government’s preemployment card program has prompted 728,000 underbanked people to board e-wallet platforms and create a bank account for the first time, hence aiding financial inclusion in the country, the program director has said.Preemployment program executive director Denni P. Purbasari said that currently, there were 5.59 million preemployment card recipients across the country, from 36.6 million online registrants.“Before joining the preemployment program, 13 percent [of the recipients] did not have an e-wallet or access to the bank, now they do. This 13 percent amounts to around 728,000 people,” Denni said during a press briefing on Wednesday.center_img Topics :last_img read more


Unity Day Flashback…

Posted On Sep 26 2020 by

first_img 253 Views   5 comments Share Sharing is caring! Share EducationNewsTertiary Unity Day Flashback… by: – March 28, 2011center_img Tweet The night came to a slow start, an hour behind schedule, the group set up some last minute details for a prompt start at 6:30 p.m. The National Anthem was sung by Klarens Affana who has a beautiful voice. Ms. Clementine KOA Affana, student body president, gave a brief history of how it all began:“The idea of a Unity Day was first conceived 3 years ago, when 2 former All saints’ students named Farah and Kaeshika, were brainstorming ideas on how to make student life more entertaining and to create new events at school. They initially thought of an Indian dance show, where all Indian girls would wear their traditional clothes and perform traditional dances. They then brought their idea to the SBC president at that time, Mr. Reginald Azor, who, with his vice president, Mr. Michael Obasogie; decided to expand the idea into a general talent show. This talent show included singing and dancing to different kinds of music. It was therefore a way for students to unite and to share their cultures through art and self expression. Hence, they named the event Unity Day, the day where all students come together and share their cultures.”Furthermore, she mentioned the 20 nations represented within the school, these include: Cameroon, Nigeria, Egypt, Zimbabwe, Ghana, Cananda, USA, Venezuela, Dominican Republic, China, Iraq, Iran, Pakistan, Singapore, Sri Lanka, India, Italy, Czech Republic, Spain, Norway, Portugal, United Kingdom, Dominica, Haiti, St. Vincent, Trinidad, St. Thomas and Guadeloupe.The First section which is the talent show had ten acts in all here is an overview of the performances:1.        Marie & Fallon sang in a native language, Tamayo from a movie called Gola.2.        Jasmine & Emanuel with a Haitian dance to the song; ‘Are you ready?’3.        Dr. Fiaz did an Indian role with the help of Dharack, then a rendition of Mark Anthony’ Speech in Julius Caesar.4.        Kiran did two songs one she dedicated to the lives lost in Japan (Arms of An Angel), the other was a mash up to her friends and mother (Killing me Softly and Bring me back to Life) Accompanied by keyboardist: Samuel.5.        Dance called Caribbean Wildness which had a medley of background music: (Artist?) -Sour , Tasha P-Woman time, Rihanna –  Rude Boy.6.        Marie & Samuel did a song he wrote, Dynamite, then a mash up of Katy Perry- Firework and Bruno Mars- Grenade.7.        Dance by Naija Boys to a medley of African Music.8.        Professor Neila did a folk song Tamal.9.        Mona recited her two poems: ‘Would you be mine?’ and ‘Abused’.10.        Dance by African Queens; Marie, Pamela, Clementine and Joy to a medley of African music and in the end ‘Waka Waka’ by Shakira.Dr. Morebise announced the winners and distributed prizes for the 1st and 2nd place in singing and dancing.Singers: 1st place – Marie & Samuel                 2nd place -Neila who gave it to a student next in place KieranDancers: 1st place – African Queens                   2nd place – Kamil GirlsThe next event was the fashion show which displayed a cornucopia of cultural outfits both Eastern and Western. The most eye-catching was the traditional wear from Africa and India.The event officially ended around 9 p.m. This is when the food was served buffet style outside the auditorium.      Dishes served were:•        From Nigeria: Jollof Rice, Pepper soup with goat meat.•        From India and Sri Lanka: Beans curry, chicken curry.•        From Latin America: Empanadas•        From the Caribbean: Baked Macaroni Pie•        Chicken pasta•        Vegetarian pastaThere is no doubt that the efforts of the student body council will not go unappreciated. This compromises of: Clementine KOA Affana (president), Marie Pascale Tsala Affana and Masuma Khawaja (events coordinators), Zubair Khan (treasurer) and Kiran Ansari (secretary).Special Thanks From the SBC President goes out to all the performers (dancers, singers, actors, fashion show models), the technical support, the Master of Ceremonies ( MC) and the decorators. Special thanks to Dhaarak Desai, Kirandeep Sidhu, Erol Agha, Syed Shahzad Saqib and Anushan Vilaramajan for their support in the decoration and preparation of the event, as well as their assistance in cleaning after the event.Comments about the event:SBC President:  Unity day is getting better and better every semester. The excitement and joy of all students awaiting this “end of semester event” is what drives us to give our very best in the preparations, and their satisfaction at the end of the night is our reward. We are thankful for their faithful participation and their support.Dr Raj: ‘Always fun, every semester it rotates, new and creative.’Da Vibes Columnist: Overall, the event was well-organized. However, timing was a bit of a problem. The event was too lengthy, some performances dragged on. Other than that it was a spirit uplifting and inspiring show. Kudos to all the performers and organizers, you know how to have fun.By: Da Vibes Columnist        Jerlyn Williams Sharelast_img read more


Man Utd to splash £1.1m bonus on Sanchez after Inter loan

Posted On Sep 26 2020 by

first_img Promoted ContentCan Playing Too Many Video Games Hurt Your Body?7 Reasons It’s Better To Be A Vegan18 Cities With Neverending Tourist-FlowWhich Country Is The Most Romantic In The World?7 Of The Wealthiest Universities In The WorldCouples Who Celebrated Their Union In A Unique, Unforgettable WayCan You Imagine Quitting A Role Because Of Dislike For W. Smith?Mind-Bending Technology That Was Predicted Before It AppearedBest & Worst Celebrity Endorsed Games Ever Made6 Incredibly Strange Facts About HurricanesThe Highest Paid Football Players In The World15 Photos Of Amazingly Beautiful Mutations Inter Milan will not activate the buyout clause on Alexis Sanchez and a clause in the Chilean’s contract means the English club must pay him that amount of money.Advertisement Alexis Sanchez will return to Manchester United this summer. At least that is what reports suggest snce he has not ended up performing at Inter because of an ankle injury and a lack of regular first team action.That does not seem to be a problem for Ole Gunnar Solskjaer, the United manager, who thinks that will put in good performances again. However, his return comes at a cost for the club.Read Also: COVID-19: Moses, Lukaku, others accept to take pay cut at Inter MilanApart from his wages, it is worth remembering that, according to ‘Football Leaks’, when he moved from Arsenal to Man Utd, a clause in his contract said that the Chilean would get an extra 1.1 million euros if he stayed at Old Trafford for two and a half years.As Alexis Sanchez has only gone out on loan and is still a Man Utd player, the board will have to pay him the extra money. That said, it seems other options could appear on the table for the former Barca man.FacebookTwitterWhatsAppEmail分享 center_img Loading… last_img read more


Franklin County Student Harvard-Bound

Posted On Sep 24 2020 by

first_imgEdwards received a Harvard acceptance letter in December.Dedication and hard work in high school has paid off for 18-year-old Mitchell Edwards as he prepares to begin the next chapter of his academic career.The 2014 Franklin County graduate will attend Harvard in the fall.The son of Kirk and Lynn Edwards, of Broovkille, graduated on June 8 with a 4.5 grade point average. He finished fourth overall in the class of 205 seniors.Edwards received the Harvard acceptance letter in December. After visiting the prestigious college in Cambridge, Mass., he knew it was the right fit for him.“The campus is beautiful and they have so many resources with the highest endowment of any college in the world,” Edwards said. “The community is insane there just how accepting everyone is!”The Brookville native will pursue his favorite subject as a major in college, history.“I love history because you can look at what happened and sort of get a perspective on is happening and might happen.”“History combines so many different disciplines, I love literature, languages, government and sociology and all of that is combined in history and you can do a lot of interdisciplinary study with those other social sciences,” he added.Edwards notes that his parents played a major role in his path to an ivy league school.“When it started to shape up like ‘could be a real possibility,’ they were all on board. They were  like, ‘we have to research,   we have to visit, we have to compare , figure out the best fit for you,” Edwards recalled. “Without their support and how open they were with my dreams I don’t think I would have even had a shot.”Edwards added that he hopes his acceptance into the world-renowned university can inspire future Franklin County High School students to keep the grades up in high school and pursue their dreams.“I want them to do exactly what they want and try for exactly what they want and don’t settle for anything,” Edwards stated. “[Hopefully] it shows other kids that whatever they want to do they can.”last_img read more


Trojans Freshman Volleyball Team Win Against Cats

Posted On Sep 24 2020 by

first_imgEC Freshman won in two against FC 25-14, 25-19.Our next and final game is at home vs. Franklin County on Thursday, October 16th at 5 PM.Courtesy of Trojans Coach Rachel James.last_img


Williamson in sight of century in Dunedin

Posted On Sep 19 2020 by

first_img(REUTERS) – Kane Williamson fought hard to establish his innings before cashing in during the final session to lead New Zealand to 177 for three at close of play on the second day of the first Test against South Africa yesterday.The New Zealand skipper was subjected to immense pressure from pacemen Kagiso Rabada, Vernon Philander and Morne Morkel but reached 78 not out at stumps with nightwatchman Jeetan Patel alongside him on nine, at University Oval in Dunedin.New Zealand could have been even better placed had Ross Taylor not retired hurt with a calf injury while on eight and the hosts 148 for two.South Africa had been bowled out for 308 shortly after lunch when Trent Boult (4-64) dismissed Philander for 21 to pick up his fourth wicket of the innings.Philander got an early breakthrough when Tom Latham was caught behind by Quinton de Kock for 10 as the pace trio embarked on a war of attrition with Williamson and opener Jeet Raval.The 31-year-old Philander and Williamson engaged in a fascinating battle, with the bowler hammering away on a good length at off stump.Williamson, however, managed to see off Philander’s initial spell and when left-arm spinner Keshav Maharaj was introduced, the New Zealand pair began to free up, despite having to deal with the extra bounce from Morkel.They reached 59 for one at tea then capitalised in the final session, Raval reaching his third Test half-century with a punch down the ground off Maharaj for his sixth boundary.Williamson brought up his 26th Test half-century with three successive boundaries from Rabada, which also brought up the century-partnership with Raval.Opener Raval was dismissed for 52 in the next over as he looked to work away a delivery from Maharaj only to pick out Dean Elgar at short midwicket instead.Henry Nicholls was the other wicket to fall, brilliantly caught by Hashim Amla at slip off Maharaj for 12.New Zealand had earlier taken the last six South African wickets for 79 runs in a little over two hours, with four falling in the first session, including Elgar for 140 and Temba Bavuma for 64 after they had compiled a 104-run partnership.SOUTH AFRICA 1st inningsS. Cook lbw b Boult 3D. Elgar c Watling b Wagner 140H. Amla b Wagner 1J. Duminy c Taylor b Wagner 1F. du Plessis c Boult b Neesham 52T. Bavuma c Watling b Boult 64Q. de Kock c Wagner b Patel 10V. Philander b Boult 21K. Maharaj c Neesham b Boult 5K. Rabada b Patel 4M. Morkel not out 0Extras: (b-4, lb-1, w-2) 7Total: (all out, 122.4 overs) 308Fall of wickets: 1-10, 2-20, 3-22, 4-148, 5-252, 6-265, 7-279, 8-298, 9-308.Bowling: T. Boult 32.4-12-64-4 (w-2), N. Wagner 31-8-88-3, J. Patel 33-12-85-2, M. Santner 18-5-32-0, J. Neesham 8-2-34-1.NEW ZEALAND 1st inningsT. Latham c de Kock b Philander 10J. Raval c Elgar b Maharaj 52K. Williamson not out 78R. Taylor retired hurt 8H. Nicholls c Amla b Maharaj 12J. Patel not out 9Extras: (lb-6, nb-2) 8Total: (for 3 wickets, 55 overs) 177Fall of wickets: 1-15, 2-117, 3-165.Bowling: K. Rabada 14-3-46-0, V. Philander 14-4-37-1 (nb-2) M. Morkel 10-3-26-0, K. Maharaj 16-3-57-2, J. Duminy 1-0-5-0.last_img read more


A look at the Syracuse 8 boycott 50 years later

Posted On Sep 16 2020 by

first_img Comments Published on May 12, 2020 at 11:35 am We invite you to hear directly from our reporters about the stories that drive our Syracuse community on The Daily Orange Podcast, hosted by Moriah Humiston. Subscribe now to get our newest edition every Tuesday morning.Featuring “SETTING THE STAGE: Syracuse 8’s legacy lies in progress, evolution in athlete activism,” “‘FLASHBACK’: 50 years after boycott, Syracuse 8 sees parallels in #NotAgainSU movement,” and “ALL LOVE: After being written out of history, Syracuse 8’s forgiveness defines them” by Danny Emerman. Our host is Moriah Humiston. Our executive producer is Elizabeth Kauma. Our producers are Luca Serio, Calvin Dudley, and JJ Tanaka. Thanks to Danny Emerman for the sound and Jacy Cola for all the help editing this week.center_img Facebook Twitter Google+last_img read more