The story behind the new destination portal of Istrian tourism

Posted On Nov 18 2020 by

first_imgToday, cooperation with various influencers is becoming increasingly important in the digital strategy, and the Tourist Board of Istria was the first to implement such a story, through the #ShareIstria project, which has been bringing influencers to its destination for four years. The website includes many service providers in tourism, and by clicking on one of the products, the website provides a handful of information all the way to the final information, which is direct contact with the provider. However, as new service providers are constantly appearing, and all those service providers that are not currently on the web, the Istria Tourist Board invites everyone to contact them and send information about the product or service in order to fit their offer into the new website. Specialized pages of the Tourist Board of Istria The main focus is no longer on b2b information, but exclusively on the user / tourists and the sale of experiences and stories. And as it is imperative today to follow new digital trends, the Tourist Board of the Istrian County has made a redesign of the website since 2019, which has undergone a total turnaround in the approach to the promotion of Istria as our main tourist destination. As I have already written about new website, now I bring a little more detail of how the whole project was conceived. Thus, in 2018, the website was visited by 1.251.852 (2% more than in the previous year) uniqe users, with a total of 1.929.724 sessions and 6.411.742 page views. The results of the campaign are more than excellent. Thus, over 3.81 billion impressions were generated, and an average of 43 million content impressions with the hashtag #ShareIstria on a daily basis during the campaign. The campaign had a reach of 384 million users (the year before 254 million), and the reach of content with the hashtag #ShareIstria on a daily basis during the campaign was 4.4 million. As I mentioned above, the new website is dedicated to the guest, so according to the development guidelines, the content on the page must arouse emotions in the visitor with the key goal of creating a desire to visit, and the primary focus of the page is on “storytelling”. in the charm of Istria. Also, the focus of the content is primarily visual, but shown through a structured “funnel” of visitors, and elements of a personalized approach are provided. The #ShareIstria project in 2019 introduces some innovations Thus, the #ShareIstria campaign in the 2018 edition brought 28 influencers to Istria, and included 8 weeks during which guests discovered Istria and its contents. Each author had the opportunity to publish posts about Istria on their social media profiles for a total of 21 days from arrival at the destination. But apart from reach, one of the most important factors is interaction. Thus, 3.8 million likes were achieved, and an average of 30.500 likes were created on the content with the hashtag #ShareIstria on a daily basis during the campaign, while the best interaction on a daily basis was 225.000 likes in one day.center_img As Denis Ivošević, director of the Istria Tourist Board, points out, the new digital platform unites all destinations in Istria and all products and experiences in Istria, not only through the web but also through the entire platform of social networks and channels (Instagram, Facebook, Twitter, YouTube channel, etc.) , and shows the offer of all tourist boards in Istria. “The website is designed and engineered in such a way that the user can access the information or get inspired both from top to bottom and vice versa. What does that mean? This means that if someone is looking for something in Rovinj, automatically through search engines comes to the destination page of Rovinj which is part of the destination of ancient Istria or vice versa, the user may be interested in Istria in general, so the user through interest filters ‘descends’ to Rovinj or gourmet information product. This is exactly what the digital strategy was intended to achieve. “ Ivošević points out and adds that the trend of increasing the number of users who access the destination portal from mobile devices continues. In the case of the mentioned website, 62% of users access it via mobile phones. “Users want to get the requested information quickly and efficiently, and precisely because of this fact, this new destination portal is designed to be ‘user friendly’ (faster, more intuitive and easier to access information) just for the growing number of users accessing from mobile devices.. ” Ivošević emphasizes. Web page www.istra.hr has long been positioned as the main online destination platform for Istrian tourism. And concrete figures speak for themselves. One of the novelties of the new website is definitely the category MyIstria, which serves as a travel planner. Thus, each article has the possibility to be marked and dragged into a kind of basket, thus obtaining a personalized planner. Also, there is a kind of aggregator that through the initial two options (Sport or leisure) leads further to different subcategories or style of discovering Istria. “Travel planner allows users to independently create a program (itinerary), save it and share it with friends, family… For some time now, the ‘chat’ option has been in function, through which the web user can communicate with agents in real time. contact center. In addition to the telephone, this is an additional option through which users can obtain information of interest from agents at any time. ” Ivošević points out. As they point out from the Tourist Board of Istria, the new destination portal is a centralized “online place of Istria”, ie a regional portal from which visually and content-wise harmonized local pages branch off. At the level of Istria, the site has the primary task of inspiring visitors to come to Istria (through strong and visually attractive media content – photo / video), while at the local level the primary task is information. The strategic goals of the new online platform are to position Istra.hr as a central place for inspiring users in the phase of daydreaming and deciding on choosing a vacation in Istria, and to position the site as an informative guide for users within the destination. Also, the goal is to provide a simple upsell of special offers and arrangements through the “affiliate” program and to ensure the standardization of content quality at the regional and local community level. As in previous years, the operational editing of the destination web portal and social networks is done by IRTA (Istrian Development Tourist Agency) on behalf of the Istria County Tourist Board, which leads and financed the development of a new destination portal based on the new Digital Strategy. For the new Share Istria campaign, Ivošević is also announcing some news, such as bringing in celebrity influencers. “For the new edition, we will bring to the destination successful and popular bloggers, photographers and travel writers, better known as travel influencers, with a simple goal: to promote Istria worldwide with the best tourism ambassadors of today. This year we will try to bring a few celebrity influencers who we will try to integrate into the daily life of our partners vin .winery, oilmen hoteliers, hunters, guides so that they experience the daily life of our people, to experience how much effort and knowledge and skills it takes to make one super product, which they promote with a photo and a mini text. In this way, we want to give added value to our producers, and influencers, to feel first-hand the effort and sacrifice invested to produce top quality. Given the complexity of the project, we will shorten the duration of the project depending on how many celebrity influencers we manage to hire”Ivošević pointed out. RELATED NEWS: “As the new destination portal was released online only on January 01.01, it will take a few more months for it to be optimized in all its parts. It is necessary to say that the creation of such a wide digital platform is an extremely complex job.”Ivošević concludes. Denis Ivošević, TZ Istra: The new website is designed and conceived in such a way that the user can access information or get inspired from top to bottom and vice versa.last_img read more


How FIFA Ethics Commission cleared Infantino

Posted On Sep 24 2020 by

first_img Loading… Investigatory chamber of FIFA’s Ethics Commission has both opened and closed an investigation into the conduct of Gianni Infantino, finding the President has not breached the body’s Code of Ethics. Criminal proceedings have been opened against Infantino in Switzerland over dealings between the FIFA President and Swiss Attorney General Michael Lauber – the same allegations which led to the Ethics Commission investigation. The case centres on undocumented meetings that Lauber and Infantino are alleged to have held in 2016 and 2017, with criminal proceedings announced last month. Before that, a complaint against Infantino which alleged breaches of the FIFA Code of Ethics was filed before the FIFA Ethics Committee on June 21, FIFA said. “In accordance with article 59 of the FIFA Code of Ethics, the chairperson of the investigatory chamber has opened a preliminary investigation on the basis of the allegations,” read a statement. “In particular, as the allegations are related to meetings between the FIFA President and the Swiss Attorney General which have since been made the subject of an investigation by a Swiss federal special prosecutor, Stefan Keller, all further relevant facts and materials available to the investigatory chamber of the independent Ethics Committee were also examined. “In this connection, access was granted to a copy of the decision of 29 July 2020 by the Swiss special prosecutor, as well as the various decisions of the Swiss Federal Criminal and Administrative Courts relating to the matter and the ruling of the Supervisory Authority for the Office of the Attorney General relating to Mr Lauber. “All of this material has been duly scrutinised by the chairperson of the investigatory chamber in the context of the preliminary investigation.” However, said chairperson “has decided to file the complaint and close the case due to the evident lack of a prima facie case regarding any alleged breach of the FIFA Code of Ethics”. The statement added: “Based on the information available to date, no aspect of the conduct analysed constitutes a violation of the FIFA regulations – some aspects do not even fall within the provisions of the FIFA Code of Ethics, or justify the adoption of any kind of measure, including that of a provisional suspension.” Both Infantino and Lauber deny any wrongdoing. In March, Lauber was sanctioned for disloyalty, lying and breaching his office’s code of conduct after committing what the supervisory authority watchdog described as “very serious breaches” before and during disciplinary proceedings opened by the Office of the Attorney General (OAG) into corruption at FIFA. Lauber agreed today to step down at the end of the month, bringing to an end impeachment proceedings against him. FIFA has previously claimed that the meetings in question were designed to show how the organisation and Infantino were willing to cooperate with the OAG. read also:FIFA teams up with African Union, WHO, CAF to promote campaign against domestic violence Last week, FIFA secretary general Fatma Samoura claimed world football was “strongly united” behind Infantino. Football’s global governing body has also insisted that Infantino will not step aside despite the criminal proceedings. Infantino became a member of the International Olympic Committee in January. Infantino became FIFA President in 2016 and was re-elected in 2019. FacebookTwitterWhatsAppEmail分享 last_img read more


Hasbro is removing Trolls doll from stores amid complaints that button is inappropriately placed

Posted On Sep 20 2020 by

first_imgHasbro says it is pulling a Trolls doll from store shelves after many parents complained over the placing of a button on the doll’s “private are under her skirt.”A petition with over 150,000 signatures accused the toymaker of promoting child abuse because the button placed on the doll’s “private area” makes sounds such as “Whee!” and “Oh!”The “DreamWorks Trolls World Tour Giggle and Sing Poppy” has a button on her stomach that when pressed will prompt the doll to sing and say phrases like, “How about a hug?” But many people were outraged with the second button that’s placed on her bottom under her skirt.“When you push this button on the doll’s privates she gasps and giggles. This is not okay for a child’s toy! This toy needs to be removed from our stores,” says the online petition aimed at Target, Amazon, Walmart and other major retailers.“What will this toy make our innocent, impressionable children think? That it’s fun when someone touches your private area? That pedophilia and child molestation are okay? ” it added.Hasbro spokeswoman Julie Duffy told CNN in a statement that “this feature was designed to react when the doll was seated, but we recognize the placement of the sensor may be perceived as inappropriate.”“This was not intentional and we are happy to provide consumers with a replacement Poppy doll of similar value through our Consumer Care team. We are in the process of removing the item for purchase,” Duffy added.Hasbro, the toymaker behind the doll, said it had begun pulling the Trolls World Tour Giggle and Sing Poppy doll from stores and would be replacing it with another doll.last_img read more


Wellington Eisenhower Chocolate bar fundraiser becomes state school funding debate

Posted On Aug 14 2020 by

first_img Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments (13) Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings Sort by: Date Rating Last Activity Loading comments… You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. +17 Vote up Vote down PTA Mom · 255 weeks ago I want to say Hooray for the PTA’s! These parent groups work very hard to help enrich the elementary experience of our kids. We all become burned out with the seemingly never-ending onslaught of fundraisers but please remember that the money you give is put to good use! PTA’s use those funds to supplement technology, purchase library and classroom books, pay for field trip buses, provide playground/p.e. equipment and much more! Thank you to everyone who helps support a school fundraiser! Report Reply 0 replies · active 255 weeks ago +6 Vote up Vote down PTA Who? · 254 weeks ago PTA’s are amazing! Too bad those amazing parents, for whatever reason, don’t continue to be as amazing when their kids hit middle school and high school. Those parents who were always around to volunteer time, money and resources are nowhere to be found for that same volunteer time, money and resources when their kids leave elementary school. There are elementary schools in the district where almost every classroom has nice, new technology, thanks to PTA purchases for those schools. Interactive white boards are great technology tools, but the MS and HS each only have 2, the HS being a building with twice as many teachers as any other building in the district. What about those 2 schools? Who is supporting them? Report Reply 3 replies · active 254 weeks ago +1 Vote up Vote down lulu · 254 weeks ago I agree, but do we really need a assistant principle at the middle school or an assist super intendent. That would save alot of wasted money. Report Reply 0 replies · active 254 weeks ago +4 Vote up Vote down JustMe · 254 weeks ago If the funding was so great back in the early 90’s, then why did we still do fundraisers like little timeshare sales people in training? Report Reply 1 reply · active 254 weeks ago +6 Vote up Vote down PTA Mom · 254 weeks ago I’ve wondered that as well! I have a child in MS and also wondered if there is a parent group supporting them but have yet to hear anything. I think it’s up to the parents to form it! Get it started and I’m sure you will find parents willing to help! Report Reply 0 replies · active 254 weeks ago +6 Vote up Vote down Thirsty · 254 weeks ago Everyone should look up Richard Crowson on youtube and check out his Brownback songs ha. They are funny! I think one of them is called Brownbackistan Report Reply 0 replies · active 254 weeks ago +14 Vote up Vote down MRH · 254 weeks ago How about voting out Hoffman and his cronies and restore the monetary cuts he and the Brownback administration have placed on the schools. Report Reply 0 replies · active 254 weeks ago +1 Vote up Vote down WTP · 254 weeks ago The reply bothered me because of his mention of how much per student is being spent already. Cost per pupil is calculated over an average of ALL students, and though on paper it looks like they are spending thousands of dollars on each child, what it doesn’t tell the average citizen is that some pupils require their own one on one teacher or others may need extra tutoring and still others require bilingual teachers, which often cost extra. It also doesn’t tell you that equipment and building costs are sometimes VERY different from campus to campus because of outdated structures and technology – which cost more for maintenance. So, ONE student or ONE outdated building could be costing TENS of thousands of dollars to the school, but it gets averaged in so it seems like the overall amount per student is higher. Report Reply 0 replies · active 254 weeks ago +5 Vote up Vote down Claudia Peebler · 254 weeks ago $12,000 per pupil! What a load of crap. Did you know the yeahoos in Topeka count State teacher retirement fund contributions, KPERS, as money going to the classroom. When in fact it goes directly into KPERS. As my Grandpa used to say, “Figgers don’t lie, but liars sure can figger.” We have a huge number of liars “figgern'” in Topeka. No where in the comments do I see this issue being addressed. We should be shouting this from the rooftops. Actual funding has not increased and in fact has been found inadequate by the courts. Why do you think the Brownback slimy crew is trying to coerce judges to rule in their favor or face funding cuts. People, we have a gang of thugs in the executive and legislative branches of this State. How long are we going to stand for this? Report Reply 0 replies · active 254 weeks ago Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments by Tracy McCue, Sumner Newscow — Wellington’s Eisenhower Elementary is having a fundraiser. It is selling candy bars to help raise money to pay for new supplies at the school which the USD 353 school district could not afford to replace. But one Wellington mother decided to take her fund raising efforts a step further and directly ask Governor Sam Brownback and her two representatives to put their money where their mouth is and purchase some chocolate bars going toward her daughter’s education.Jessica SeeligerKyle HoffmanRepublican representative Kyle Hoffman, of the 116th District, decided to make a donation for the price of three of those chocolate bars. But he isn’t buying her argument.Jessica Seeliger, a mother of a kindergartener in Wellington, had a novel approach to the school’s fall fundraiser. Instead of just selling the candy bars, perhaps the governor, Hoffman, and 32nd District State Senator Steve Abrams could assist with the fundraiser since she reasoned they were part of the implementation of the current state budget that has created a shortfall in public schools. She sent out three e-mails to the three individuals that read as follows:Gov. Brownback,My daughter has been asked to help raise money to pay for short falls in her school’s budget by selling candy bars. We would be honored if you would help her by making a purchase. You can choose from milk chocolate, dark chocolate, crispy, almond or caramel. They are $1 each. Please let us know what you prefer and we would be happy to deliver them to Topeka. On a related note, I learned at my first meeting that the PTA has been making technology purchases for the school over the past several years because there is no room in the budget for new computers. The school library is in dire need of new computers this year as the current computers have been crashing while students are trying to complete state testing. One of the ways the PTA raises this money is through Boxtops for Education. Would you be so kind as to save your Boxtops for my daughter? They can be mailed to:…Thank you so much for your time,Seelinger said she wasn’t expecting any response. But she was pleasantly surprised when Hoffman, a Republican from Coldwater who represents the western half of the Wellington school district, responded. So far she has heard nothing from Brownback and Abrams.Hoffman wrote back:Jessica,Thank you for the email. I would be happy to buy three chocolate bars. I will send the money. I will not be back in Topeka until the session starts at the beginning of the year, so she can keep them and enjoy.It does bother me though that the school has the kids do fundraisers for things that I would consider necessary to teaching. Since the message has been the sky is falling from the schools and the media for months and even years, I doubt I will have much of an impact in this short email, but I ask that you indulge me for a few minutes.The Wellington school spends over $12,000 per student, your daughter probably has at least 20 kids in her class. That means she is in at least a $240,000 classroom. Since 2010, the school has lost around 100 students. In the same time period, Wellingtons’ State Aid per Pupil has went up $751 from $7,480 to $8,231. I am not going to say that the schools have no funding problems, but I would contend it is not as bad as they would like everyone to think. Budgets are always a challenge and require constant evaluation. But I would suggest, if they need money for computers then maybe they should use some of the additional $180,413 they started receiving yearly for Capital Outlay last year as part of the 2014 Education Bill to buy them.I will get the money in the mail and thanks for contacting me. Please do so anytime,Rep. Kyle HoffmanKansas House of RepresentativesDistrict 116“I was shocked to see the e-mail,” Seeliger said on Facebook. “I just told (Wellington Elementary Principal Kelly) Adams yesterday that I wasn’t holding my breath for a response. Now, if I hear from Brownback, I might fall over.”Seeliger, a former news publisher of the Wellington Daily News, was just happy for the three chocolate bar donation by Hoffman. And she was glad for the response. She understands the process that $180,000 will go toward technology, building maintenance, and other capital expenditures. But she still worries it will not be enough to offset losses in the general fund that goes toward teacher salaries, field trips, etc.When Wellington USD 353 Superintendent Rick Weiss, a known critic of the Brownback administration, saw Hoffman’s e-mail he was quick to respond.“By reading Rep. Hoffman’s response, it appears he is getting a big testy on these school finance questions,” Weiss said. “If they would have kept the school finance formula that came into play in 1992 instead of scrapping it, we would have $1 million more in the our General Fund than we have now. That $180,000 doesn’t seem to go as far as the $1 million loss.”Weiss said with a state base state aid per pupil of $4,490 is inadequate and that has come from studies from the governor’s office itself.“We hope to do good things out of our Capital Outlay budget and have spent around $450,000 out of there on technology upgrades so we are very appreciative of that,” Weiss said. “But had the funding been the same as previous years, we would have many more items already in the budget that we can only dream about now.”Wellington USD 353, like 292 other school districts, are facing budget cuts amid revenue shortfalls in the state of Kansas due to the income tax cuts. School districts are facing financial pressures after losing $51 million they expect to receive for the current school year after Gov. Sam Brownback signed a school funding overhaul bill last spring.The new school funding plan scrapped the previous formula for determining state aid and replaced it with block grants, which will give districts such as Wellington a fixed amount of money for the next two years while the Legislature develops a new formula. Currently, that state formula is under appeal and is being considered by the Kansas State Supreme Court.Follow us on Twitter.last_img read more