The story behind the new destination portal of Istrian tourism

Posted On Nov 18 2020 by

first_imgToday, cooperation with various influencers is becoming increasingly important in the digital strategy, and the Tourist Board of Istria was the first to implement such a story, through the #ShareIstria project, which has been bringing influencers to its destination for four years. The website includes many service providers in tourism, and by clicking on one of the products, the website provides a handful of information all the way to the final information, which is direct contact with the provider. However, as new service providers are constantly appearing, and all those service providers that are not currently on the web, the Istria Tourist Board invites everyone to contact them and send information about the product or service in order to fit their offer into the new website. Specialized pages of the Tourist Board of Istria The main focus is no longer on b2b information, but exclusively on the user / tourists and the sale of experiences and stories. And as it is imperative today to follow new digital trends, the Tourist Board of the Istrian County has made a redesign of the website since 2019, which has undergone a total turnaround in the approach to the promotion of Istria as our main tourist destination. As I have already written about new website, now I bring a little more detail of how the whole project was conceived. Thus, in 2018, the website was visited by 1.251.852 (2% more than in the previous year) uniqe users, with a total of 1.929.724 sessions and 6.411.742 page views. The results of the campaign are more than excellent. Thus, over 3.81 billion impressions were generated, and an average of 43 million content impressions with the hashtag #ShareIstria on a daily basis during the campaign. The campaign had a reach of 384 million users (the year before 254 million), and the reach of content with the hashtag #ShareIstria on a daily basis during the campaign was 4.4 million. As I mentioned above, the new website is dedicated to the guest, so according to the development guidelines, the content on the page must arouse emotions in the visitor with the key goal of creating a desire to visit, and the primary focus of the page is on “storytelling”. in the charm of Istria. Also, the focus of the content is primarily visual, but shown through a structured “funnel” of visitors, and elements of a personalized approach are provided. The #ShareIstria project in 2019 introduces some innovations Thus, the #ShareIstria campaign in the 2018 edition brought 28 influencers to Istria, and included 8 weeks during which guests discovered Istria and its contents. Each author had the opportunity to publish posts about Istria on their social media profiles for a total of 21 days from arrival at the destination. But apart from reach, one of the most important factors is interaction. Thus, 3.8 million likes were achieved, and an average of 30.500 likes were created on the content with the hashtag #ShareIstria on a daily basis during the campaign, while the best interaction on a daily basis was 225.000 likes in one day.center_img As Denis Ivošević, director of the Istria Tourist Board, points out, the new digital platform unites all destinations in Istria and all products and experiences in Istria, not only through the web but also through the entire platform of social networks and channels (Instagram, Facebook, Twitter, YouTube channel, etc.) , and shows the offer of all tourist boards in Istria. “The website is designed and engineered in such a way that the user can access the information or get inspired both from top to bottom and vice versa. What does that mean? This means that if someone is looking for something in Rovinj, automatically through search engines comes to the destination page of Rovinj which is part of the destination of ancient Istria or vice versa, the user may be interested in Istria in general, so the user through interest filters ‘descends’ to Rovinj or gourmet information product. This is exactly what the digital strategy was intended to achieve. “ Ivošević points out and adds that the trend of increasing the number of users who access the destination portal from mobile devices continues. In the case of the mentioned website, 62% of users access it via mobile phones. “Users want to get the requested information quickly and efficiently, and precisely because of this fact, this new destination portal is designed to be ‘user friendly’ (faster, more intuitive and easier to access information) just for the growing number of users accessing from mobile devices.. ” Ivošević emphasizes. Web page www.istra.hr has long been positioned as the main online destination platform for Istrian tourism. And concrete figures speak for themselves. One of the novelties of the new website is definitely the category MyIstria, which serves as a travel planner. Thus, each article has the possibility to be marked and dragged into a kind of basket, thus obtaining a personalized planner. Also, there is a kind of aggregator that through the initial two options (Sport or leisure) leads further to different subcategories or style of discovering Istria. “Travel planner allows users to independently create a program (itinerary), save it and share it with friends, family… For some time now, the ‘chat’ option has been in function, through which the web user can communicate with agents in real time. contact center. In addition to the telephone, this is an additional option through which users can obtain information of interest from agents at any time. ” Ivošević points out. As they point out from the Tourist Board of Istria, the new destination portal is a centralized “online place of Istria”, ie a regional portal from which visually and content-wise harmonized local pages branch off. At the level of Istria, the site has the primary task of inspiring visitors to come to Istria (through strong and visually attractive media content – photo / video), while at the local level the primary task is information. The strategic goals of the new online platform are to position Istra.hr as a central place for inspiring users in the phase of daydreaming and deciding on choosing a vacation in Istria, and to position the site as an informative guide for users within the destination. Also, the goal is to provide a simple upsell of special offers and arrangements through the “affiliate” program and to ensure the standardization of content quality at the regional and local community level. As in previous years, the operational editing of the destination web portal and social networks is done by IRTA (Istrian Development Tourist Agency) on behalf of the Istria County Tourist Board, which leads and financed the development of a new destination portal based on the new Digital Strategy. For the new Share Istria campaign, Ivošević is also announcing some news, such as bringing in celebrity influencers. “For the new edition, we will bring to the destination successful and popular bloggers, photographers and travel writers, better known as travel influencers, with a simple goal: to promote Istria worldwide with the best tourism ambassadors of today. This year we will try to bring a few celebrity influencers who we will try to integrate into the daily life of our partners vin .winery, oilmen hoteliers, hunters, guides so that they experience the daily life of our people, to experience how much effort and knowledge and skills it takes to make one super product, which they promote with a photo and a mini text. In this way, we want to give added value to our producers, and influencers, to feel first-hand the effort and sacrifice invested to produce top quality. Given the complexity of the project, we will shorten the duration of the project depending on how many celebrity influencers we manage to hire”Ivošević pointed out. RELATED NEWS: “As the new destination portal was released online only on January 01.01, it will take a few more months for it to be optimized in all its parts. It is necessary to say that the creation of such a wide digital platform is an extremely complex job.”Ivošević concludes. Denis Ivošević, TZ Istra: The new website is designed and conceived in such a way that the user can access information or get inspired from top to bottom and vice versa.last_img read more


South Korean footwear manufacturer Sejin to relocate from China to Indonesia

Posted On Oct 19 2020 by

first_imgGarment company PT Sejin Fashion Indonesia, a subsidiary of South Korean footwear manufacturer Parkland Co., Ltd., has made the decision to relocate its production base from China to Indonesia, a top official said on Saturday.The plan was confirmed following a visit to South Korea by Investment Coordinating Board (BKPM) head Bahlil Lahadalia and State-Owned Enterprises Minister Erick Thohir on Wednesday and Thursday.“One more company is going to relocate from China to Indonesia. It’s a labor-intensive industry, it could add up to 4,000 new jobs. Hopefully, it will help the economy during this COVID-19 crisis,” Bahlil said in a written statement on Saturday, adding that Sejin would also increase foreign exchange as it exported its products. Sejin plans to relocate its factory from Dalian city in China to Pati regency in Central Java. The company’s total investment value is estimated at US$35 million.Read also: Experts warn against complacency as foreign companies plan relocation to IndonesiaThe company is expecting support from the Indonesian government in the form of a survey on non-new capital goods (BMTB) machines to be relocated from factories in China, the establishment of an industrial zone, a permit on bringing in expert foreign workers during the pandemic and eligibility for a tax allowance scheme.Bahlil further said the government had accepted Sejin’s application on tax incentives. Parkland CEO Myeong-gyu Park expressed optimism that Sejin would thrive in Indonesia, just as Parkland did for the past 15 years.The Busan-based company established its local company, PT Parkland World Indonesia, in 2005 and has since produced footwear for brands such as Adidas, New Balance and Reebok. It has factories in Serang in Banten and Jepara, Rembang and Pati in Central Java.Sejin director Ho-jung Park said he appreciated the BPKM’s quick response to the investment.“We are greatly helped by all the support given. We will do our best so that we can immediately realize our investment in Indonesia,” Park said.Topics :last_img read more


Westinghouse girls basketball Coach Phyllis Jones is reinstated

Posted On Aug 12 2020 by

first_imgWestinghouse High School girls’ basketball coach Phyllis Jones has been reinstated after receiving a one-year suspension in February for allegedly recruiting a Langley High School player.“I feel great. This should’ve been taken care of a long time ago and I’m ready to put this behind me and move forward,” Jones said. Jones was suspended by the City League at a hearing Feb. 27 when Langley officials accused her of attempting to recruit one of their junior varsity players. The suspension passed by a 5-3 vote from the athletic committee.Since the initial suspension, Jones continued coaching while the case was under review by the Pennsylvania Interscholastic Athletic Association. The PIAA granted Jones a stay of her suspension because they said she had not been fully prepared for the first hearing.“Because of the way it was done I didn’t know a lot of stuff that was going on,” Jones said. “I wasn’t properly prepared for the case in the beginning.”The appeal hearing was set to occur at the end of March, but was postponed until May and then postponed for a second time until July. Prior to the hearing, the PIAA decided to send the case back to City League District 8 committee for a hearing to be held in September.“A key word is patience,” Jones said. “This whole experience definitely taught me patience.”The reversal of the one-year suspension came after Langley officials retracted their allegations against Jones. The District 8 committee then voted unanimously to accept the letter of retraction and drop the case.“Langley dropped their charges and the district board accepted their dismissal,” said City League athletic director Mike Gavlik. “That’s the district’s decision and we obviously respect their decision.”A similar incident erupted in March of 2006 when Jones was first accused of recruiting and set to receive a one-year suspension. Though the penalty was reversed by the PIAA, Jones was suspended for the first five games of the 2006-07 season and placed on probation for two years.Jones has coached at Westinghouse for 19 seasons and has won two National Coaching awards and several City League championships, which includes the past three in a row. She has also been selected as the Courier’s Coach of the Year the past two years. HONOREE— Phyllis Jones was named Coach of the Year at the Courier’s All City Awards Banquet. last_img read more


Premier League goalkeeper: “I speak to the full-backs in Spanish, the centre backs in French and English

Posted On Dec 30 2019 by

first_img1 Petr Cech has revealed the secret to Arsenal’s defensive success in the Premier League this season.The Czech shot-stopper has been outstanding between the sticks since his summer move from Chelsea and his calming presence has been hailed as a key reason for the Gunners’ rise to the top of the table.Cech, who broke David James’ record for clean sheets in the Premier League in Monday’s win over Bournemouth, has now revealed that his well-marshalled back-line owes much to his multilingual skills.The 33-year-old can speak five languages – Czech, English, French, Spanish and German – and that has helped him get his message across clearly.He told the Mirror: “I speak to the full-backs [Nacho Monreal and Hector Bellerin] in Spanish, to [Laurent] Koscielny in French and to Per [Mertesacker] in English, because for him it is the same as me.“He organises people in English. Sometimes foreign players wouldn’t know what you say.“That’s when you realise it’s easier to say it in their language than hoping they will understand. It can happen.”Cech was Arsene Wenger’s only summer recruit when he moved across London from Stamford Bridge to the Emirates after losing his first team spot to Thibaut Courtois.Chelsea go into 2016 sitting 14th in the Premier League, while Arsenal are in the driving seat to win their first league title in 12 years.It is arguably the north Londoners’ best chance in a number of years and Cech says he would not have joined the club if he felt it was not possible.He explained: “I realised it was not my time to sit on the bench, I wanted to play the games because I believed I had the qualities to play and this is where I started to make the decision to come here (Arsenal) and to play.“It was not an easy decision but I always wanted to go to a team which could win.“If I didn’t believe that I was going to a team which could win then I don’t know why I would come.“I play football, not to only enjoy it and I love the challenge of playing and competing with the best players, but I want to have the chance to win games.“I believe this team has the qualities to win games and hopefully we will manage to go all the way in the league.“It’s a very difficult and long run but I believe this team has the capabilities of doing it.“We are in a good position, we are in the mix of the teams who will play to win the title so we want to stay in that position for as long as possible and every time we have a chance to improve our position then we would love to do it.”SEE HERE – ‘Petr Cech well worthy of new Premier League record’, says former holder David James Petr Cech last_img read more