The battle intensified Gome settled Tmall spoiler


Posted On Feb 28 2017 by

this month battle by four, each extraordinary move at the top spot in sales.

yesterday, Tmall announced a strategic cooperation with Gome, Gome in all Tmall, will continue to open 5 stores including Gome online official flagship store in Tmall Electric City, the two sides will also post in the supply chain system, the depth of cooperation.

As of

yesterday, Jingdong, Yi Xun, Gome, Suning, Dangdang, where customers, announced to participate in this century "melee". The United States announced an alliance with Tmall, is carrying a pond, or the silent war, is still unknown.

Taking advantage of Tmall big data marketing

5 Gome

the Tmall store opened, including the United States own Gome online official flagship store, and 4 brand authorized stores, Gome online Sanyo stores, GOME stores, Nordic Europe for BenQ and GOME stores, Electrolux and Gome stores. Mainly engaged in household electrical appliances, 3C based, the future of the United States may be on the line department store merchandise.

in the United States online spokesman Peng Liang seems, Gome online can help Tmall to strengthen the advantages of home appliance supply chain back-end, Tmall can provide more front support for the United States online, the two sides can reach a win-win situation.

and the biggest difference is that the United States, the United States online is not only a simple way to shop settled Tmall, the future will also cooperate with Tmall in big data marketing, C2B reverse customization and other dimensions. Big data marketing is the future direction of the electricity supplier companies, we hope to explore the advantages of Tmall’s data more user value."

this month battle by four, as of yesterday, Jingdong, Gome, Suning, Dangdang, where customers, announced to participate in this century "melee". For the time node of Gome online collaboration with Tmall, the industry generally interpreted as a joint siege.

but Peng Liang said that since last year, double 11, the entire electricity supplier has slowed down the pace of development, the current electricity supplier in the retail industry is not very high proportion of the United States and the United States together Tmall is bigger business cake.

pack

difficile true price war

warlords fighting, but the true or false drop down, but only data can say. Nandu reporter was informed that the price of all goods in the United States and the United States will be online synchronization, and even lower than the price of Tmall.

But according to

Huihui network reporter access to Nandu parity data show that in June 1-3 period, commodity price changes in the price of Jingdong proportion is 57%, the average price decline of 2.6%; the United States price ratio is 56%, the average price decline of 1.4%; fast and easy price ratio is 56%, the average price for drop 1.9%; Suning price ratio is 40%, the average price range increased by 0.7%; when the price ratio is 34%, the average price range increased by 0.4%.

Last Updated on: February 28th, 2017 at 12:29 am, by admin


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